About Us
My name  is Dennis Edward Bell.
While working as a flight attendant (and flying the West Coast to Honolulu run) in 1980, I created what was then known as "Hawaiiana Perfumes". I found my first wholesale customer in a little alley known as Duke's Lane at Waikiki Beach in Honolulu. By the late 80's, my collection was renamed "HAWAIIAN CLASSIC PERFUMES", and was enjoying steady growth year after year.  In 1990, I quit the airline, and relocated to Maui.  In 1991, I created my "tour de force", Maui Rain, which has been a runaway best seller. It is without question Hawaii's Most Lovely Perfume and the most requested by visitors from around the world.

My recent creation, MONOI of MAUI has been a runaway hit since its introduction in late 2008.

My very latest creations, Surfer Honey Natural Sunscreens and Maui Naturals Sunscreens have received top ratings from the Environmental Working Group.  Sales have been so brisk that as of mid June 2011, we are retooling our manufacturing process and our facility to keep up with the accelerating demand.

My Sales Manager and Artistic Director is Linda Bergstrom.
Linda is from Seattle and moved to Maui in 1989. Her art has been featured in gallery shows, and she has created the artwork seen on 90% of our Quarter Ounce Porcelain Perfume Bottles and on all of our Half Ounce and Full Ounce Porcelain Perfume Bottles.  Aside from the forementioned duties, Linda is an expert regarding Natural and Organic ingredients especially Botanicals.  Linda's presence in my business (and in my life) has been an invaluable and irreplaceable asset.



Flower Harvester, Production Assistant, and all around "go-to gal" is Dawn LaPrete, a seasoned world traveler and newly arrived on Maui. This photo shows Dawn during our annual Gardenia harvest whcih run from late April through mid June.